Frequently Asked Questions

Choose the service that matches your main operating need:

• GCC Marketplace Launch™: account setup, compliance, listings, inventory positioning and launch execution.
• Marketplace Ops™: ongoing Amazon and Noon account operations, inventory, PPC, margin control and reporting.
• Xeller Logistics™: freight, receiving, storage, marketplace preparation, replenishment and selected order fulfilment.

Xeller Logistics can be used independently or alongside Launch and Marketplace Ops.

Yes. Marketplace Ops can take over or stabilise an existing Amazon or Noon operation.

• Catalogue and listing health
• Inventory planning and stockout control
• PPC and margin performance
• Suppressions and account operations
• Reporting and operating cadence

We review the current setup first and identify the highest-priority operating problems.

Xeller manages execution. Advice may support the work, but the service is built around running daily operations, making routine operating decisions and reporting clearly on performance and open actions.

You retain ownership of the brand, marketplace accounts, inventory and capital.

• You fund inventory and advertising spend.
• Xeller runs the operational work assigned to its team.
• Major brand, pricing, budget and capital decisions remain with you.

Xeller handles routine operating decisions needed to keep the marketplace business moving. You retain final authority over brand direction, pricing strategy, inventory purchases, advertising budgets and other material commercial decisions unless you give Xeller pre-approved limits.

A strong fit usually has:

• Validated, compliant products
• Realistic unit economics
• Funded inventory and working capital
• Responsive decision-makers
• A genuine need for launch, ongoing operations or logistics execution

The brand does not need to be large or widely known.

No. We do not guarantee revenue, sales volume, ranking or profitability. We are accountable for the operational work we control and for reporting issues clearly. Demand, competition, product-market fit and marketplace decisions also affect results.

Yes. Marketplace Ops can include ongoing Amazon and Noon advertising management.

• Campaign creation and structure
• Search-term and bid optimisation
• Budget management
• ACoS, TACoS and margin monitoring
• Promotion and inventory execution

The brand funds advertising spend. Xeller manages campaigns against the brand’s commercial targets, not revenue alone.

The commercial model depends on the service:

• GCC Marketplace Launch™: a one-time project fee based on markets, catalogue size and launch complexity.
• Marketplace Ops™: a monthly retainer based on catalogue size, marketplaces and operating complexity.
• Xeller Logistics™: a quote based on freight, storage, handling and fulfilment requirements.

Inventory and advertising spend are funded by the brand.

Yes. Xeller Logistics is available as a standalone service for international freight, import delivery, receiving, storage, Amazon and Noon preparation, marketplace replenishment, pick and pack, courier handover and selected returns handling. You do not need to use Marketplace Ops.

A Logistics quote can include:

• International freight and import delivery
• Receiving, inspection and storage
• Labelling, kitting and marketplace preparation
• Amazon and Noon replenishment
• Pick, pack and courier handover
• Selected returns handling and inventory reporting

Pricing is based on the product profile, shipment or order volume, handling needs, destinations and required service levels.

Yes. Xeller can fulfil selected Shopify and other own-channel orders from the same UAE stock pool used for marketplace inventory.

• Pick and pack
• Packaging
• Courier handover
• Returns handling when required

Availability depends on order volume, product requirements, courier setup and returns needs. Shopify store management and DTC marketing are separate from fulfilment.

Xeller is an execution-led alternative to a conventional marketplace agency. Rather than handling isolated advertising, content or account-support tasks, Xeller runs the agreed Amazon and Noon operation across marketplace execution, inventory, account health, margin control and operating governance.