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Case Studies

Proof

Verified client results, showing where each brand started, what Xeller did and how long it took.

Results need context. Here is where each brand started and the work behind the numbers.

These records include brands that were:

→Stuck with frozen shipments and compliance chaos

→Watching margins erode to zero from PPC waste

→Losing sales to stockouts they couldn’t predict

Xeller ran the stated operating work. Here’s what happened during each period.

Commercial outcomes, explained by operating control.

Featured client result

AED 130k in revenue in the first two months after an Amazon UAE launch

The brand started at AED 0 marketplace revenue. Xeller ran a 45-day launch for 14 SKUs. The client funded stock and advertising. Revenue is not profit, and this result is not a promise of what another brand will achieve.

Read the launch record

7-Figure UK Home & Kitchen Brand

22 SKUs90 days

Before State

  • Frozen shipments for 280+ days total
  • Listing suppressions every 2–3 weeks
  • Stuck at 6.4% ACoS but margin eroding
  • 8 different vendors, 0 coordination

Installed

  • Compliance hygiene and brand registry
  • Inventory replenishment logic
  • PPC margin management installed
  • VAT & invoicing workflows

Results

  • Out-of-Stock
    56 days
    4 days ↓93%
  • Listing Errors
    18 errors
    0 errors
  • Contrib. Margin
    8%
    20% ↑150%
  • Efficiency Gain
    +80%
RISK CONTROL
  • • Account health: green across all sections
  • • Perfect invoice filing (12 weeks)
  • • Zero suppression events
Read the full operating record

Premium Cosmetics Brand (UAE Launch)

14 SKUs45 days (Launch)

Before State

  • UAE first-time entry (no runway)
  • Brand approval blocked for 5+ months
  • Premium-priced, diluted with 3P sellers
  • Inventory sitting in warehouse, 0 sales

Installed

  • Brand registry framework
  • Launch Amazon UAE/KSA simultaneously
  • Listing optimization and IP protection
  • Launch PPC with price-up strategy

Results

  • Launch Timeline
    45 days (on schedule)
  • First 2-Month Revenue
    0
    AED 130k
  • Avg Order Value
    22% premium
  • Listing Compliance
    0 rejections
RISK CONTROL
  • • Zero listing rejects
  • • Full-spectrum IP defense active
  • • No unauthorized sellers (cleaned)
Read the full operating record

Top 50 GCC Electronics Seller

38 SKUs120 days

Before State

  • 8-SKU expansion rapid-listed with 0 planning
  • PPC delegation to regional PPC agency
  • Ad spend at 24% TACoS

Installed

  • Account health protocol
  • Multi-market listing protocol
  • Margin-first PPC management

Results

  • ACoS
    24%
    9% ↓63%
  • Budget Overshoot
    2%
  • Active Ops Time
    20 hrs/wk
    Delegated
RISK CONTROL
  • • Account health: green cross-region
  • • Reduced budget overshoot to 2%
Read the full operating record
These operating records are anonymised with client permission. Figures reflect the stated client situations and engagement periods; they are not forecasts, typical outcomes or guarantees.

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