Starting State
What was breaking
- Frozen shipments for 280+ days in total
- Listing suppressions every 2-3 weeks
- ACoS held at 6.4% while contribution margin eroded
- Eight different vendors with no accountable operating owner
Operational Recovery Record
How a 22-SKU Marketplace Operation Regained Inventory and Margin Control
7-Figure UK Home & Kitchen Brand22 SKUs90 days
Operating Work
What Xeller installed
- Installed compliance hygiene and brand-registry workflows
- Built inventory replenishment logic around available stock and sales demand
- Connected PPC decisions to contribution margin
- Put VAT and invoicing workflows into the operating cadence
Recorded results
The account started with an 8% contribution margin. Xeller handled stock, listings and PPC. The client retained ownership and funded stock and advertising.
Contribution margin
8%
20%
150% increase
Out-of-stock time
56 days
4 days
93% reduction
Listing errors
18 errors
0 errors
Efficiency gain
+80%
Risk controls maintained
- Account health remained green across all sections
- Invoice filing was maintained for 12 weeks
- No suppression events were recorded during the stated period
These anonymised records reflect the stated client situations, starting point and time period. The client funded inventory and advertising where stated. Results are not forecasts, typical outcomes or guarantees.
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