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Shopify and Online Store Operations

Direct Ops™ for Shopify and Your Own Online Store

Xeller Direct Ops™ runs the day-to-day work behind your Shopify or other agreed online store. The same team handles the links between your store, Amazon, Noon, stock and fulfilment.

One Xeller team responsible for the daily work across your agreed sales channels.

Discuss Your Requirements

What Xeller Runs

Your store, stock and fulfilment, run together

Direct Ops™ is for brands that need their store run day to day. We agree which products, orders and tasks Xeller will handle. This is not a one-off website project.

Daily Store Tasks

Run the daily work on your Shopify or other agreed store. Keep product availability and store updates current.

Product Listings and Displays

Keep product details and collections up to date. Set up the promotions and product displays agreed with you.

Stock and Order Handling

Track stock, orders and restocking across your marketplaces and agreed stores. Handle problems that interrupt the flow.

Sales, Stock and Progress Reviews

Review sales, stock, promotions and fulfilment issues. Report what happened and what needs to happen next.

How the channels connect

Amazon, Noon and your own store follow one shared plan.
Stock levels guide product displays, promotions and restocking.
Where included, Xeller handles UAE fulfilment and returns for your store orders.
Regular reviews cover sales, stock, problems and next steps.

What is not included

Direct Ops™ does not include store design or development. We run the store tasks agreed with you. The following services are not included:

Store design or development
Brand identity or content production
Social-media management
Advertising outside Amazon and Noon
Customer-management systems or automated email campaigns

Who it is for

For brands already selling or ready to launch

You own the brand and fund the stock, advertising and running costs. Xeller handles the day-to-day work. We look for products or a supplier plan, a budget in place and a business that needs an operating team.

A brand that needs help running its own online store
A business owner launching a new brand with a budget in place
A founder with products or a supplier plan, funding and realistic expectations
A team that wants Xeller to run Amazon, Noon and its own store together

You need more than an idea: products or a supplier plan, and a budget to launch. We do not promise sales or profit.

Need one team across marketplaces and your own store?

Tell us where you sell, what products you have and what you need Xeller to handle.

Discuss Your Requirements