Process

How We Work

We're selective. We only work with brands ready to fund inventory and commit to execution.

01

Application & Fit Call

You submit a detailed application. If your brand matches our criteria, we schedule a 15-minute call to assess mutual fit. No sales pitch—just direct questions to determine if we can help.

Applications reviewed within 48 hoursFit call scheduled if criteria metHonest assessment of viability
02

Operational Audit & Launch Setup

We conduct a deep operational audit to identify margin leaks, compliance gaps, inventory issues, and listing risks. Then we build and install the systems. Launch track or Recovery track—depending on where you are.

Week 1-2: Operational audit (inventory, compliance, listings, margins)Week 3-6: Systems installation (setup, compliance, launch)Go-live in 45 days—not a target, a commitment
03

Ongoing Ops Ownership (Marketplace Ops™)

After the audit or launch phase ends, Marketplace Ops™ takes over: daily marketplace execution, weekly business reviews, inventory management, and margin protection. You stay informed—we stay accountable. No handoffs. No vendor coordination on your side.

Daily marketplace execution (inventory, listings, suppressions, compliance)Weekly Business Reviews (sales, margins, stockout risks, priorities)Continuous inventory and margin protection

About the Operators

Xeller is run by a dedicated operations team, not freelancers or outsourced vendors.

The Team

Zain Sohail

Head of Operations

Zayn S.

Leads supply chain, vendor management and marketplace execution. PMP certified with experience in warehouse operations, SOP design and VAT compliance.

LinkedIn
Aqsa Sohail

Lead Account Strategist

Aqsa S.

Amazon international markets, FBA strategy and PPC management. Experience managing brands exceeding $1M+ GMV across US and UK marketplaces.

LinkedIn
Nadia F.

GCC Marketplace Specialist

Nadia F.

Amazon UAE, KSA and Noon operations. Managed brands reaching AED 100k+ monthly GMV and executed 100+ product launches.

LinkedIn

Operational Coverage

  • Amazon UAE & KSA marketplace operations
  • Noon marketplace execution
  • International Amazon markets (US, UK)
  • GCC logistics and fulfillment coordination
  • Inventory management and margin control
  • PPC management and listing optimization

Xeller operates as an embedded marketplace operations team for brands expanding into the GCC.

You keep ownership of the brand and inventory.
We run the execution.

Clear Expectations

What Xeller does—and explicitly does not do.

Xeller Does
  • Own execution decisions
  • Run daily operations
  • Manage PPC with margin focus
  • Handle compliance & VAT
  • Coordinate inventory
  • Provide weekly governance
Xeller Does Not
  • Coach or train
  • Sell courses
  • Promise revenue
  • Offer advice only
  • Work on profit-share
  • Accept all applicants

Start with an application

Complete the application form. If there's a fit, we'll schedule a call.

Apply Now