Most brands fail in the GCC because execution breaks.
Your outsourced Amazon and Noon operations team for the UAE and Saudi Arabia.
Xeller runs the end-to-end execution behind your Amazon and Noon business, from launch and daily marketplace operations to inventory, logistics and fulfilment.
The ops problems you’re facing
Most GCC ops problems aren’t strategy problems.
They’re execution problems.
You don’t need advice. You need someone to run it daily.
You own the brand, accounts, inventory and capital. We run the execution.
Real results. The work behind them.
Verified client records with names kept private. Each shows the period covered. Results vary by brand.
Which path is right for you?
Most GCC marketplace operations break down in one of three ways:
→You need to launch, but compliance and setup are unclear
→You’re live, but margin and operations are not under control
→Your logistics are fragmented, affecting inventory flow
We fix these operational gaps. Which one are you facing?
🚀 Not live in the UAE or Saudi Arabia
GCC Marketplace Launch™
Account setup, catalogue readiness, listings and inventory positioning run through one launch plan.
⚠️ Already live but messy
Marketplace Ops™
We run your Amazon and Noon accounts, including listings, advertising, stock planning and reporting.
📦 Struggling with logistics
Xeller Logistics™
Freight, storage, Amazon and Noon prep, replenishment and selected fulfilment, all run through one accountable Xeller team.
Your own online store
Direct Ops™
We run Shopify and other agreed online stores alongside Amazon and Noon. One Xeller team handles the daily store work, stock and fulfilment.
Explore by marketplace and country
How Engagement Works
A clear path from application to operational execution. Process over promises.
Qualification and operational assessment
We review the service requirement, operating context and mutual fit before defining an engagement.
Scope and implementation plan
We define responsibilities, dependencies, timing, operating requirements and the implementation scope.
Execution and operating governance
Xeller runs the agreed execution with clear reporting, review rhythms and accountable operating governance.
Execution Accountability
We commit to the operational deliverables in the agreed scope, surface dependencies early and remain accountable for the execution Xeller controls. Marketplace approvals, documentation and inventory readiness can affect timing.
Clear boundary: We do not guarantee revenue or marketplace outcomes.
Who Xeller Is Built For
Fit depends on what you need help with, not a fixed revenue target.
Marketplace Launch
Products ready, with a budget for stock, advertising and running costs.
Marketplace Operations
Already selling on marketplaces and need help with the daily work.
Direct Ops™
An online store that is live or ready to launch, with products and stock to manage.
Xeller Logistics
Freight, storage or fulfilment needs for your business.
Starting a new brand
For business owners and founders ready to launch
A new brand can be a fit when products or suppliers are ready and the budget is in place. You own the brand and fund the stock, advertising and running costs. Xeller runs the work.
Not a fit
Who Runs Xeller
Built by operators who have launched and scaled their own marketplace brands. We have dealt with the same catalogue, inventory, margin, logistics and account-health problems we now run for clients.
Combined experience across Amazon UAE, Amazon KSA, Noon and international marketplaces.
If your GCC operations are not under control, this is where we help.
Start with a short application. If there is a fit, we’ll schedule a 15-minute call to confirm the right scope and next step.
Complete applications are reviewed by the operations team. Not all brands are accepted.