Starting State
What was breaking
- First entry into the UAE with no operating runway
- Brand approval blocked for more than five months
- Premium positioning diluted by third-party sellers
- Inventory held in the warehouse with no sales
Amazon UAE Launch Record
A Controlled Amazon UAE Launch for a Premium Cosmetics Brand
Premium Cosmetics Brand14 SKUs45-day launch
Operating Work
What Xeller installed
- Built the brand-registry framework and approval workflow
- Planned Amazon UAE and Amazon Saudi Arabia launch dependencies together
- Prepared compliant listings and active intellectual-property controls
- Launched PPC with a price-up strategy
Recorded results
The brand started at AED 0 marketplace revenue. The client funded stock and advertising. Xeller ran the launch work shown here. Revenue is not profit. This record does not measure how much each outside factor affected demand.
First two-month revenue
AED 0
AED 130k
Launch timeline
45 days
On schedule
Average order value
22% premium
Listing compliance
0 rejections
Risk controls maintained
- Zero listing rejections were recorded
- Intellectual-property controls were active
- Unauthorised sellers were removed from the operating setup
These anonymised records reflect the stated client situations, starting point and time period. The client funded inventory and advertising where stated. Results are not forecasts, typical outcomes or guarantees.
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