Starting State
What was breaking
- First entry into the UAE with no operating runway
- Brand approval blocked for more than five months
- Premium positioning diluted by third-party sellers
- Inventory held in the warehouse with no sales
Amazon UAE Launch Record
A Controlled Amazon UAE Launch for a Premium Cosmetics Brand
Premium Cosmetics Brand14 SKUs45-day launch
Operating Work
What Xeller installed
- Built the brand-registry framework and approval workflow
- Planned Amazon UAE and Amazon Saudi Arabia launch dependencies together
- Prepared compliant listings and active intellectual-property controls
- Launched PPC with a price-up strategy
Recorded results
Launch timeline
45 days
On schedule
First two-month revenue
AED 0
AED 130k
Average order value
22% premium
Listing compliance
0 rejections
Risk controls maintained
- Zero listing rejections were recorded
- Intellectual-property controls were active
- Unauthorised sellers were removed from the operating setup
These anonymised records reflect the stated client situations and operating periods. They are not forecasts, typical outcomes or guarantees.
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