Starting State
What was breaking
- An eight-SKU expansion was listed rapidly without operating planning
- PPC had been delegated without a connected account operating model
- Advertising spend had reached 24% TACoS
Marketplace Performance Record
How Marketplace Controls Reduced ACoS and Protected Budget Discipline
Top 50 GCC Electronics Seller38 SKUs120 days
Operating Work
What Xeller installed
- Installed an account-health protocol
- Created a multi-market listing protocol
- Connected PPC management to margin and budget controls
Recorded results
ACoS
24%
9%
63% reduction
TACoS
16%
Budget overshoot
2%
Active operations time
20 hrs/wk
Delegated
Risk controls maintained
- Account health remained green across regions
- Budget overshoot was reduced to 2%
These anonymised records reflect the stated client situations and operating periods. They are not forecasts, typical outcomes or guarantees.
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