Keep listings live and accurate
Listing problems can stop a product selling. Keep a current record of ASINs, variations, categories, product identifiers, images, product claims and brand permissions.
Log changes and check what customers can see after submission. If a listing is suppressed, find the stated reason, gather the required information and follow the fix through until the product is available again.
- Keep one current list of SKUs, ASINs and their listing status.
- Track suppressed and incomplete listings
- Check variation and attribute changes
- Keep brand and product documents accessible
Plan stock and advertising together
Before increasing advertising, check stock available to sell, stock on the way and when the next batch can arrive. If a product may run out before restocking, review its spend and promotions. A low advertising cost is not enough if fees, discounts and returns leave too little margin.
This matters when the same stock supports Amazon UAE, Noon UAE or other agreed channels. Decide where stock should go before increasing demand on either account.
ACoS compares advertising spend with sales attributed to advertising. TACoS compares that spend with total sales. Neither shows what each sale leaves after product costs, marketplace fees, fulfilment and expected returns.
- Check how long current stock can support sales
- Review advertising against low-stock products
- Read advertising costs alongside margin after costs
- Record restocking decisions and who will act
Act on account issues every day
Check account notices, stock that cannot be sold, listing problems and returns. For each issue, record what happened, who will handle it and the next deadline. Escalate requests for documents or decisions the team cannot approve itself.
A weekly report is useful when it explains what changed, what was done and which decision is required from the client.
Keep client ownership and approvals clear
The client owns the brand, account, stock and budgets. Xeller runs the agreed daily work through approved account access. Agree which decisions we can make and which need the client’s approval. Keep a clear record of changes.